Anime used in Advertisments

 EVANGELION OPPO Ace2 x EVA smartphone Commercial - YouTube

Snickers X Dr. Stone Commercial Ad - YouTube


 For the first ad, a cell phone is being advertised. It is mostly towards fans of anime or the anime Neon Genesis Evangelion but can also be aimed at people that need a new phone. The producer of this ad is the company Somei, and the setting of the advertisement is a remake of the original trailer for Evangelion but with use of the cell phone Somei is trying to sell. The elements that contribute most to this ad are the use and remaking of the scenes from the anime. The second ad is an ad for Snickers. It is mostly towards fans of the anime Dr. Stone. The producer of this ad is Snickers and the setting is just a few characters from Dr. Stone using the snickers bar. Elements that are used in this ad are pretty much the same as the previous, but this is just a new scene. Both of these advertisements make use of the logos rhetorical appeal based on the use of the characters in the ad. The first ad uses values to show that a new phone can be cooler or more useful than an older phone. The second ad uses a belief such as the saying, "You're not you when you're hungry". These commercials reinforce their values and beliefs. 



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